Processes
In regards to herb production, at this current time demand exceeds production.
Market trends reflect an increased need for organically produced herbs, as this aspect of farming has a fast growing market. People are becoming more aware of their health and of the effects of pesticides and
chemicals on their health and wellbeing.
The reason that Louise chose to establish the Herb Growers Network was because of the demand in the markets for dried herbs and due to the lack of networking and communication that was occurring between herb growers.
As communication was so poor between growers, many of them were producing the same species of plant and hence the market became saturated. Growers were not able to sell their wares, which then sat on the shelf and
deteriorated.
By monitoring growers and growers being aware of which herbs are being grown, in what areas and how much is being produced, this will ensure growers are able to sell their products.
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